Available for Work

Jason Vanderslice

Senior Marketing & Business Consultant

Professional Portfolio

Digital Marketing and Technology Specialist with experience managing paid digital ad campaigns, strengthening SEO, and implementing advanced digital marketing and technological solutions.

Skilled in the optimization of pay-per-click (PPC) platforms like Google and Bing, implementing social media strategies, and preparing systems for industry shifts and changes. Recognized for streamlining data management practices and boosting client engagement.

Based in Horsham, Pennsylvania

Work Experience

Proven track record in digital advertising and business consulting, delivering impactful insights and results across industries.

May 2024 - Present

Head of Marketing & Technology

Doylestown Sports Medicine Center

Doylestown, Pennsylvania, USA

❖ Managed Pay-Per-Click Advertising on Google, Bing, and YEXT.
❖ Oversaw Facebook and Instagram paid advertising.
❖ Implemented Schema Markups and Meta text on core webpages to strengthen paid and organic SEM and SEO.
❖ Analyzed keywords monthly in each ad group on Google and Bing to ensure bidding remained cost effective.
❖ Assisted in managing and upgrading sales staff trainings and onboardings.
❖ Configured Google and Bing to function without the use of 3rd party cookies in anticipation for the announced depreciation of 3rd party cookies.
❖ Managed technologies such as desktop computers, SIMI MotionTwin System, and on-site server.

May 2022 - May 2024

Marketing Assistant

Doylestown Sports Medicine Center

Doylestown, Pennsylvania, USA

❖ Developed, implemented, and evaluated digital marketing and advertising campaigns and email marketing
programs to increase patient lifetime value.
❖ Implemented standardized recording practices to ensure marketing related data was organized and
accessible.
❖ Collected all past marketing related data recorded in poor syntax and corrected it to match that of the
standardized recording practice.
❖ Oversaw the production and implementation of weekly email broadcasts and automated campaigns
including automated emails, phone call follow-ups and SMS text messages.
❖ Managed all social media profiles and search engine site listings.
❖ Facilitated relationship with a third-party keyword bidding agency and ensured conversion goals were
being met.
❖ Managed and improved clinic website by use of tools such as Facebook Pixel, Microsoft Clarity and Page
Speed Insights to monitor speed and ensure functional UX.
❖ Created clinic dashboard in Microsoft Excel to report marketing revenue, expenditures, value-by-referral-type, cost-by-referral-type, and other marketing data.
❖ Managed the inbound lead cleaning and follow-up process to ensure all inbound leads are qualified,
cleaned and followed up with in accordance with the follow-up process.
❖ Worked with the company’s SEO / Google Ads / Microsoft Ads company to improve our rankings and
/ or hold top positions for critical keywords.
❖ Assisted in managing and upgrading sales staff training, and customer service onboarding.

Aug 2019 - Apr 2021

Social Media Intern

Kutztown University of Pennsylvania

Kutztown, Pennsylvania, USA

❖ Developed, implemented, and evaluated digital marketing and advertising campaigns and email marketing
programs to increase patient lifetime value.
❖ Implemented standardized recording practices to ensure marketing related data was organized and
accessible.
❖ Collected all past marketing related data recorded in poor syntax and corrected it to match that of the
standardized recording practice.
❖ Oversaw the production and implementation of weekly email broadcasts and automated campaigns
including automated emails, phone call follow-ups and SMS text messages.
❖ Managed all social media profiles and search engine site listings.
❖ Facilitated relationship with a third-party keyword bidding agency and ensured conversion goals were
being met.
❖ Managed and improved clinic website by use of tools such as Facebook Pixel, Microsoft Clarity and Page
Speed Insights to monitor speed and ensure functional UX.
❖ Created clinic dashboard in Microsoft Excel to report marketing revenue, expenditures, value-by-referral-type, cost-by-referral-type, and other marketing data.
❖ Managed the inbound lead cleaning and follow-up process to ensure all inbound leads are qualified,
cleaned and followed up with in accordance with the follow-up process.
❖ Worked with the company’s SEO / Google Ads / Microsoft Ads company to improve our rankings and
/ or hold top positions for critical keywords.
❖ Assisted in managing and upgrading sales staff training, and customer service onboarding.